André Junker

Selected work.

Formats

One approved key visual, delivered to every placement. Extended and recomposed for each ratio — not cropped, not stretched — with room kept where the layout needs type.

A woman in a burnt-orange rain jacket standing on a long concrete pier, tight vertical 4:5 frame
01The approved key visual. Shot tight in 4:5 — perfect for the feed, a problem for everything else.
02The crop route. A straight 16:9 cut loses head and boots — more than half of the image.
The 16:9 version with the original 4:5 frame outlined in red and the generated areas hatched
03The extension route. The source stays untouched, sky, sea and pier are built out around it — horizon, perspective and light matched.
The key visual extended to 16:9: the woman on the pier with open sea on both sides
0416:9 — web, video, digital out-of-home.
The key visual extended to 21:9 as a wide website header
0521:9 — website header with space left and right for navigation and type.
The key visual as a 1:1 square

1:1

The key visual extended to 2:3 for print

2:3

The key visual extended to 9:16 with more sky above and pier below

9:16

061:1 feed, 2:3 print and poster, 9:16 story and reel — each one recomposed, none of them cut.
The 21:9 header and the 9:16 story laid out with headline, navigation and buttons in the extended areas
07In use. Headline and navigation sit on the new sea and sky, clear of the product and the safe zones.
Overview of all six formats of the key visual side by side
08One key visual, six formats — one approval, every placement.

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